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If you only read six advertising books

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Recently, I got together with four of my advertising friends who are also authors of well-respected books on advertising. We made a series of videos to help students and juniors get jobs in the industry and maybe do better work. The 20-minute videos are all free, and cover issues from making your portfolio better to making the world better through smart socially-responsible advertising.

Joining me in this video book-club are:

David Baldwin, of Baldwin& in Raleigh, author of “The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In.

Cameron Day, author or “Chew with Your Mind Open: Book One of the Advertising Survival Guide.”

Thomas Kemeny, author of “Junior: Writing Your Way Ahead in Advertising.”

Nancy Vonk, co-author of two books: “Pick Me: Breaking Into Advertising and Staying There.” And “Darling, You Can’t Do Both: And Other Noise to Ignore on Your Way Up.”


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